Project Date: September 2025
IGT HOMEPAGE
REDESIGN
A modern redesign of the International Game Technology (IGT) homepage, focusing on improved user experience and visual appeal. The redesign incorporates a clean layout, intuitive navigation, and engaging visuals to effectively showcase IGT's products and services.
UI UX WEB IGT ENTERPRISE
Massive Overhaul
The IGT homepage redesign project involved a comprehensive overhaul of the existing website to create a more modern, user-friendly, and visually appealing experience.
Key features of the redesign included a clean and intuitive layout, improved navigation, and engaging visuals that effectively showcased IGT's products and services.
The redesign also focused on enhancing the overall user experience by incorporating responsive design principles to ensure optimal performance across all devices.
Data Driven & Design Lead
The redesign process was driven by user research and data analysis to identify pain points and areas for improvement on the existing homepage. Pain points included:
- Clunky navigation making it difficult for users to find information quickly.
- Content Priorities were unclear, leading to confusion about IGT's offerings.
- Layout and structure were outdated, resulting in a less engaging user experience.
- Web design best practices were not fully implemented, affecting usability and accessibility.
- Stakeholders desired a fresh, modern look to better reflect IGT's brand identity.
Improvement Metrics
The redesign led to significant improvements in user engagement and satisfaction, as evidenced by the following metrics:
- 171.5% YoY Overall Page Growth
- 50%+ Increase in User Interaction
- 20,000+ Increase in Click-Throughs
- 25,000+ Increase in Page Views
IGT Cabinets Template
A responsive template for IGT's cabinet design, built with modern web standards and optimized for performance.
Learn MoreIGT Web Standards
A comprehensive style guide and component library for International Game Technology's web applications.
Learn More