BIO & EXPERIENCE
SHAWN UPDIKE
WEB EXPERT
I’ll give you a crash course about my background. Jersey Boy (Born and Raised) but started my creative career in Rhode Island, eventually moving to Austin, TX in pursuit of more balance in life between career and livelihood.
When joining you’re business and my services, you can take great solace knowing that you’re business will only benefit and grow from where it is today, because it's ultimately when your business succeeds that I consider our work to be truly worthwhile.
International Gaming Technology (IGT)
Manager, Web Services & Development - Full-Time (July 2026 - Present)
Lead web services operations, enterprise digital initiatives, and cross-functional delivery across IGT’s web ecosystem.
Cost Management & Operational Efficiency
Savings, platform governance, and repeatable intake processes.
Reduced Web Services team costs by more than $150K. Identified and eliminated redundant tooling, vendor spend, and process inefficiencies across the web services function, delivering savings that can be redirected toward higher-value initiatives.
Operationalized the Bynder digital asset management platform. Resolved structural issues in asset taxonomy and permission sets, transforming Bynder from a partially adopted tool into a governed, reliable system of record for brand and marketing assets.
Established workstreams and intake flows for marketing teams. Designed and implemented processes that allow marketing stakeholders to submit, track, and manage web-related requests, improving visibility, reducing ad-hoc asks, and creating a predictable pipeline for the web team.
Program & Project Leadership
Enterprise rebrand and the end-to-end web rebuild.
Led and deployed an enterprise-level rebrand across the web ecosystem. Owned end-to-end execution of the rebrand across all web properties, coordinating design, content, development, and QA to deliver a consistent brand experience on schedule.
Leading the end-to-end web rebuild program. Serving as the primary owner for the rebuild, partnering with internal IGT teams and vendor BlueModus to deliver UX design, API development, content strategy, and web data architecture. Responsible for scope, prioritization, vendor accountability, and alignment with business objectives.
Strategy & Executive Engagement
Digital ecosystem direction and leadership reporting.
Orchestrating digital ecosystem strategy for web and omnichannel. Defining how web channels fit within the broader omnichannel experience, ensuring platform, content, and data decisions support long-term digital goals rather than isolated projects.
Delivering regular reporting to the CIO, SVPs, Senior Directors, and the broader SLT. Providing consistent updates on program status, risks, costs, and outcomes, enabling informed executive decision-making and maintaining leadership confidence in the web portfolio.
Team leadership & Delivery
Leading the team while staying hands-on.
Personally completed more than 700 web requests over a three-year tenure at IGT. Averaging roughly 230 requests a year, this reflects a sustained, hands-on delivery record maintained alongside program and team leadership responsibilities, demonstrating both individual throughput and the ability to scale beyond it.
Sustained effective leadership of the Web Services team. Supported team members in executing their responsibilities, removed blockers, and maintained delivery quality through a period of significant change across the rebrand, rebuild, and new tooling.
Proactively resolved team and cross-functional issues. Addressed pipeline bottlenecks and communication gaps as they emerged, keeping work moving and preserving healthy working relationships across teams and vendors.
Technical Breadth
Platforms used to deliver this work.
Leveraged a diverse technology stack to execute responsibilities. Bridged business, creative, and technical domains across service management, digital asset management, content management, project tracking, creative tooling, AI assistance, and cloud infrastructure.
Working familiarity with adjacent enterprise systems. Regularly collaborated with the teams that own Azure DevOps and Blob Storage, SQL Server, SAP, Matrix, and Airtable. Exposure here is adjacent rather than hands-on: enough to coordinate dependencies, understand how data moves between these systems and the web ecosystem, and partner effectively with their owners, without claiming depth in the platforms themselves.
Primary Platforms & Technical Expertise
Adjacent Systems & Working Familiarity
Web Team Lead - Full-Time (July 2025 - July 2026)
- Spearheaded and executed the IGT.com Soft Launch and Legal Day One Initiatives.
- Led the comprehensive Homepage redesign 2025 initiative from conception to inception.
- Successfully integrated Transcend technology on IGT.com, enhancing functional legal and compliance capabilities (and mitigating risk).
- Developed comprehensive Web standards for the organization from foundational principles, establishing enterprise-wide best practices.
- Led the successful technical separation of IGT.com between RemainCo and MergeCo, leading the project over the course of multiple months and across many teams amp; stakeholders. I managed schedules, prioritized tasks, and directed a 12-hour operation, ensuring a seamless transition under pressure.
Web Designer - Full-Time (February 2023 - July 2025)
Landing gig at IGT was being a Web Designer for the Web Services team that focused on developing and maintaining websites and environments.
Black Door Creative
Web Designer - Contract (August 2022 - July 2023)
- Assist Creative Director/Owner with routine website edits and updates to existing client websites.
- Work to provide solutions to website issues and bugs as they appear.
Rocketbook
Graphic Designer - Contract (October 2022 - January 2023)
- Assist Creative Director's weekly tasks; build brand style guides, re-create vector art & spec out websites.
- Meet routinely with creative department to be assigned new tasks & report on status of current projects.
CertaPro Painters
Graphic Designer - Contract (October 2022 - January 2023)
- Assist Creative Lead in routine tasks assigned through internal project management system.
- Assist on poster design for 2023 company-wide anniversary.
- Routinely meet and check in with supervisor to provide updates on projects and status of tasks.
ParsonsKellogg
Motion Graphic Designer - Full-Time (May 2021 - February 2023)
- Plan, organize and design weekly email marketing campaigns flows using ACS & Klaviyo templates.
- Build brand landing pages & update Corporate Gear website content from Creative Director’s jurisdiction.
- Curate, organize & utilize digital design assets to be used on various personal tasks & by team members.
- Reference company style guide to ensure creative content is on brand & free of error.
ParsonsKellogg
Graphic Designer - Internship Hourly (February 2020 - May 2021)
- Curate, organize & utilize digital design assets to be used on various personal tasks & by team members.
iSlide
Graphic Designer - Internship (June 2020 - August 2020)
- Compiling customer proofs of their company logo plus the custom slides they we’re ordering.
- Attending weekly meetings to discuss the status of ongoing assignments & strategize for future tasks.
- Working alongside other interns to create a Custom Slides Fall 2019 collection to present to the board.
365 Parking
Graphic Designer - Internship (February 2019 - July 2019)
- Designing weekly social media content to drive traffic to 365 Parking’s site & convert to online bookings.
- Update blog content on website for about 4 different outdated blogs with relevant, pertinent information.
- Meet every 2 weeks with Director of Operations to discuss strategy for upcoming creative content.
Lowes Inc.
Customer Service Associate - Full-Time Hourly (January 2017 - February 2021)
- Provide excellent customer service to all customers by assisting with product questions, locating items, and providing recommendations.
- Conducted forklift operations to assist in the movement of inventory and ensure the sales floor was well-stocked and organized.
- This job helped "keep the lights on" so to speak while I was building my design career, I owe a lot of my success to this job.
Five Below
Customer Service Associate - Part-Time Hourly (January 2016 - August 2017)
- Provide excellent customer service to all customers by assisting with product questions, locating items, and providing recommendations.
- Your prototypical retail job, but I learned a lot about how to work with people and be a team player, which has helped me immensely in my design career.
Shawn's Lawns
Owner - Part-Time Business (May 2014 - August 2017)
- Before it all, I wanted to make money and be my own boss, so I started a lawn care business in my neighborhood. I was responsible for all aspects of the business, from marketing to customer service to the actual lawn care work.
- I did this due to not being of age to work retail jobs at the time, but it was a great learning experience and taught me a lot about entrepreneurship and hard work.
International Gaming Technology (IGT)
Manager, Web Services & Development - Full-Time (July 2026 - Present)
- Manage web content and digital asset workflows through Bynder DAM, establishing reliable asset taxonomy, permission structures, and governance practices.
- Personally completed 700+ web requests and counting at IGT, sustaining a high volume of hands-on delivery alongside increasing leadership responsibilities.
- Lead the end-to-end IGT.com rebuild program in partnership with internal stakeholders and external vendor BlueModus, coordinating UX design, API development, content strategy, and web data architecture.
- Led the execution of IGT’s enterprise-wide web rebrand, coordinating design, content, development, and quality assurance across web properties to deliver a consistent brand experience.
- Delivered more than $150K in Web Services cost reductions by eliminating redundant tooling, reducing vendor spend, and addressing operational inefficiencies.
- Established structured marketing intake workflows that enable stakeholders to submit and track requests while providing the web team with a prioritized, visible delivery pipeline.
- Xperience by Kentico CMS, Bynder DAM, ServiceNow, Jira, Bootstrap, HTML, SCSS, JavaScript, Adobe Creative Cloud, AWS, and Claude. Working familiarity with adjacent enterprise systems including Azure DevOps, Azure Blob Storage, SQL Server, SAP, Matrix, and Airtable.
Web Team Lead - Full-Time (July 2025 - July 2026)
- Spearheaded and executed the IGT.com Soft Launch and Legal Day One Initiatives.
- Led the comprehensive Homepage redesign 2025 initiative from conception to inception.
- Successfully integrated Transcend technology on IGT.com, enhancing functional legal and compliance capabilities (and mitigating risk).
- Developed comprehensive Web standards for the organization from foundational principles, establishing enterprise-wide best practices.
- Led the successful technical separation of IGT.com between RemainCo and MergeCo, leading the project over the course of multiple months and across many teams amp; stakeholders. I managed schedules, prioritized tasks, and directed a 12-hour operation, ensuring a seamless transition under pressure.
Web Designer - Full-Time (February 2023 - July 2025)
Black Door Creative
Web Designer - Contract (August 2022 - July 2023)
- Assist Creative Director/Owner with routine website edits and updates to existing client websites.
- Work to provide solutions to website issues and bugs as they appear.
Rocketbook
Graphic Designer - Contract (October 2022 - January 2023)
- Assist Creative Director's weekly tasks; build brand style guides, re-create vector art & spec out websites.
- Meet routinely with creative department to be assigned new tasks & report on status of current projects.
CertaPro Painters
Graphic Designer - Contract (October 2022 - January 2023)
- Assist Creative Lead in routine tasks assigned through internal project management system.
- Assist on poster design for 2023 company-wide anniversary.
- Routinely meet and check in with supervisor to provide updates on projects and status of tasks.
ParsonsKellogg
Motion Graphic Designer - Full-Time (May 2021 - February 2023)
- Plan, organize and design weekly email marketing campaigns flows using ACS & Klaviyo templates.
- Build brand landing pages & update Corporate Gear website content from Creative Director’s jurisdiction.
- Curate, organize & utilize digital design assets to be used on various personal tasks & by team members.
- Reference company style guide to ensure creative content is on brand & free of error.
ParsonsKellogg
Graphic Designer - Internship Hourly (February 2020 - May 2021)
- Curate, organize & utilize digital design assets to be used on various personal tasks & by team members.
iSlide
Graphic Designer - Internship (June 2020 - August 2020)
- Compiling customer proofs of their company logo plus the custom slides they we’re ordering.
- Attending weekly meetings to discuss the status of ongoing assignments & strategize for future tasks.
- Working alongside other interns to create a Custom Slides Fall 2019 collection to present to the board.
365 Parking
Graphic Designer - Internship (February 2019 - July 2019)
- Designing weekly social media content to drive traffic to 365 Parking’s site & convert to online bookings.
- Update blog content on website for about 4 different outdated blogs with relevant, pertinent information.
- Meet every 2 weeks with Director of Operations to discuss strategy for upcoming creative content.
Lowes Inc.
Customer Service Associate - Full-Time Hourly (January 2017 - February 2021)
- Provide excellent customer service to all customers by assisting with product questions, locating items, and providing recommendations.
- Conducted forklift operations to assist in the movement of inventory and ensure the sales floor was well-stocked and organized.
- This job helped "keep the lights on" so to speak while I was building my design career, I owe a lot of my success to this job.
Five Below
Customer Service Associate - Part-Time Hourly (January 2016 - August 2017)
- Provide excellent customer service to all customers by assisting with product questions, locating items, and providing recommendations.
- Your prototypical retail job, but I learned a lot about how to work with people and be a team player, which has helped me immensely in my design career.
Shawn's Lawns
Owner - Part-Time Business (May 2014 - August 2017)
- Before it all, I wanted to make money and be my own boss, so I started a lawn care business in my neighborhood. I was responsible for all aspects of the business, from marketing to customer service to the actual lawn care work.
- I did this due to not being of age to work retail jobs at the time, but it was a great learning experience and taught me a lot about entrepreneurship and hard work.
