Miller’s recently had a brand identity revamp, this new image brought more life and iconic element’s to their beloved franchise. With this, they approached BDC with a request to revamp their website to match their new and now current brand standards they we’re moving forward with.
The end result was an unusual one, we had many team meetings to both strategy and review different stages for where we stood in the project. In the end we ended up putting this project on hold, however to me this seems like a prominent project to feature nonetheless due to the complexity and scale of this project being both fun and challenging to work on in the end.
There was a lot that need to be taken into account here. After they has provided their new standards and assets to us, we went right to work in curated web optimized assets and creating a library of elements to be used on the site. Afterwards we then moved to wire-framing and creating the skeleton of the new site. Once those we’re in place we built out the header, footer, main pages, sub-pages and child-pages alike to meet their deadline.
Design a website that features an event or call to action that encourages the user to want to engage in the real-life event through an effective & simple marketing strategy presented through the micro-site. The Rolling Stone’s Bandemic Warp Tour is the embodiment of what being in your youth is all about.
Concept was rooted in the idea of putting on a live music event where collective artists from different genres would perform post pandemic that was organized by the Rolling Stones. Wire-frames & testing occurred in Adobe XD & later coded into a working site. The theme is within the name of the festival “Bandemic”, hence we need to band together afterwards together over music and festivities.
This site has very simple navigation and is completed functional via Javascript and JQuery with a concrete foundation in both HTML and Sass. This site was a success with the simplistic and edgy branding.